The Client: CroisiEurope River cruises
is Europe's largest river cruise company. With a fleet of 26 prestigious ships, CroisiEurope sails on all European rivers and famous coast lines. The family owned company realises over 200,000 passengers per year, and welcomes over 60% repeat clientele year after year.
The Challenge:
To protect and increase sales volume; enhance CroisiEurope's brand image in Europe.
The Solution:
- Position CroisiEurope as European leader in river cruises
- Highlight point of differentiation for value-for-money leadership
- Campaign method: develop a joint partnership campaign highlighting CroisiEurope's vaiues and unique selling points such as cultural and creative cruise itineraries, unique destinations, state-of-the-art fleet, ease of port access and excellent on-board experience.
- Key aspects of activity: Build on existing sales relationships with strong tour operator partners to ensure fullfilment and call to action is achived, develop a supportive PR campaign to the trade and consumer.
- Tour Operator Partner: Great Rail Journeys to co-fund activities
- Vetting, selecting and organise individual press visits.
- Concept and creation of a full page advertorial in ABTA magazine
- Results: Media coverage in Daily mail AVE £ 111, 600 achieved
